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Brand Image Brand Identity Guru

Having a brand image is not a have or have not proposition. Everyone has one. The problem is that you might have more than one brand image, depending on whom you ask. You know yourself, but depending on whom you talk to, others may think you're something completely different. That's when a brand image company can help.

Brand Love, Part 2

More information on the branding relationship between business and customers, clients, and prospects

Corporate Internet Branding is only Part of A Business Success

It's not enough to create a snazzy Web site and expect sales to increase. You have to consider the entire strategy in order to ensure your business will achieve a higher level of success. Corporate Internet Branding is very important, but you also need to understand the other important aspects of your business, your target market and the product or service you are offering.

Positioning and Branding - Brand Identity Guru

Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strength's and equities? What are the barriers or threats standing in the way?

Trademark Issues in the Mobil Auto Business

There have always been trademark issues and lawsuits in the mobile auto service business. I know this because I own several such businesses. We first noticed a competitor in the Mobile Auto Detailing Business, which had a name "Mobile Auto Services" another "Mobile Oil Change" and still another "Mobile Car Care". Mobil Oil Company was marketing at the time their Gas Station Service Centers as "Mobil Auto-Services" "Mobil Car Care" and "Mobil Auto Care."

Business Branding - How Character Affects Customers and Your Business Image

Do you realize there are two types of branding in every business encounter, including internet ventures? One is created and burned by you into those within your organization; the other is created by your organization, but burned ON the customer's mind and emotions.

Corporate Identity - A Rough Guide

The tabloids report the millions spent by large corporate companies on their logos as a scandal... Those small swathes of colour adorning British Airways' tail fin, ICI's letterhead or Sainsbury's checkout seem to come at a huge price.

So do these companies have too much money and not enough common sense? Are they victims of designer indulgence, or are they getting a good deal?

Power Your Word for Profit

Discovering and owning a powerful word that reflects you and your business is the true key of successful branding...

Product Positioning for Enterprise Software and Information Technology Companies

Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning. Quite the opposite, in fact. But, it's remarkable how much the properties of good positioning resemble the properties of a good lie.

Profitable Partnering

Generate more visibility and value with the right partners and methods to become your kind of customers top-of-mind choice...