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Attract More Clients With A Brand Identity

A high-quality, professionally printed brand identity kit can make you look capable, established, and enduring.

Brand Image Brand Identity Guru

Having a brand image is not a have or have not proposition. Everyone has one. The problem is that you might have more than one brand image, depending on whom you ask. You know yourself, but depending on whom you talk to, others may think you're something completely different. That's when a brand image company can help.

I'm Just Starting, Why Do I Need a Logo Design?

We specialize in logo branding creations for your business. We understand that you have a limited budget and that corporate logo design isn't nessarily a top priority. Basic steps that you need to follow to create a corporate logo design that would successfully exude your corporate identity...

Intelligent Design comes from Brand & Account Planners

Politicians use more and more consumer intelligence, a euphemism for research
mixed with brand strategy. Why is a death tax so much more something to rally
around than an estate tax?

Jan Verhoeff: Brand Your Market

Brand performance determines the quality of your brand, the market you reach, the power of your sales plan. Determine your performance by the name you choose. Market yourself as you market your product. Sell yourself by using your name.

Business Case Study Automotive Detailing Franchise Company

How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops.

How to Work with Your Graphic Designer

As a graphic designer, I can tell you something right here, right now, right off the bat without blinking.the graphic design process is a pain in the butt. From the graphic designer point of view, here's what it looks like...

I Hate My Logo! What You Should Get For Your Money and Why

Learn how greatly the symbolic significance of your corporate identity can impact your
business. This is a guide to educate you on how an experienced designer can help you
through a project whose outcome you will need to live with for years.

Standing Under the Umbrella And Still Getting Wet

A guide for realtors, financial planners, MLM entrepreneurs
on how to use their umbrella' company to enhance their
own brand and ultimately benefit themselves and their
umbrella company'.

What's In A Name? When It Comes To Your Business, Plenty!

The name of your business can also spark subconscious reactions in a customer that may drive them to you or drive them away. Words like quality, complete, executive, best, low-cost, and on time often spark positive reactions in the mind of the consumer. Words like cheap, discount, and used tend to create negative emotions. You'll notice that no one claims to sell used cars anymore, but the dealer lots are loaded with vehicles that are "previously owned."