11 Ways To Make Your Business Cards Work For You

Learn how to use your business cards more effectively with these 11 ways to make your business cards work for you.

5 Reasons Why Headlines Are Crucial To Your Website's Success

Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into yo...

5 Tips for Hot Yellow Pages Ads

Remember, once the book is published, you can't change your ad until the next publish date.

Ads Don't Sell - People Do !

Advertising is not a substitute for good sales technique and superb customer service. Inserting an ad in a handy newspaper to call attention to a line of goods will not sell those goods unless you can back it up with intelligent, well directed sales efforts in the store. Sales technique and service must follow advertising and unless it does advertising is a failure. More about advertising by BIG Mike McDaniel...

Advertainment is Sneaking Into Music, Movies, TV and More

Barcodes in commercials, wristwatch credit cards, and bathroom broadcasts are just some of the changes we're going to see as advertising keeps on blending with entertainment.

Customer-Involving Signage and Selling

If you own a consumer-serving business where people must walk in the door for your to make money, here's some very specific, easy ways to spur sales and isnpire them to come back and send others.

Diamonds Are For Evil

The Diamond Industry is a disgrace to both men and women, but especially women. Consider all of the diamond commercials on television. Ever wonder how it is possible that so many expensive jewelry stores stay in business? Surely there is something magical about diamonds, right? Time to reconsider.

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

4 Things to incorporate into your brochure to keep your it out of the trash and in your prospect's hands.

Fax Advertising : Hitting Your Target Immediately

In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls.

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of. In the mid 80's I was an account executive for a rad...


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