|
9 Packaging Problems That Lose Sales
You have a great product, but it's not flying off the shelf. Is one of these packaging problems turning sales away?
A Little Something Special Goes a Long Way
It is a simple concept, yet sometimes sales professionals miss simple opportunities to gain a client's loyalty. It is too easy these days to bookmark a website that contains personalized items to send to clients, yet increased workloads seem to keep us from taking this easy step. Take the time to find your favorite virtual gift store, set up an account and the time spent now will pay off down the road!
The Risk of Being A Yes-Man
Article discusses the proper negotiation stance to maintain during sales calls with prospective clients.
The Top 10 Ways to Add "Extra" Value
Everyone wants the best possible value in every transaction, but each of us defines "value" in different ways. Some customers want the lowest price, while others will place a higher value on reliability, convenience or things like color, popularity (think Pokeman cards!) or durability. The challenge for business is to provide extra value for every customer, at the lowest possible cost of doing business. The following "Top 10" suggestions are particularly suited to service businesses such as coaching or consulting, but can easily be adapted to other environments.
Top Seven Ways to Write An Order-Pulling Sales Letter
Ready to put your Web pages up? Ready to sell a lot more products and services? If you're not getting the sales, you want you may want to think "makeover." Whether you're just starting or doing a web makeover, you need to Power Write your sales letters. Learn what does and doesn't sell with these seven ways to write an order-pulling sales letter.
Sell More Products and Services with Testimonials
Testimonials are all-important to sell anything. You may already have testimonials for your new book and service, but do you have testimonials for other promotional pieces?
Selling "-abilities" : Part 2
Strategy 1: Ernest Dichter a famous advertisement executive made a statement that talked about how we as sales or marketers must use the techniques of motivational thinking to make people constructively discontent. Dichter knew people would only buy a product when they are discontent with what they currently have.
Selling Abilities - Part 1
Most salespeople love to talk about their -abilities: Reliability, Upgradeability, Compatibility and Expandability. Salespeople feel stronger and more confident when they can use their abilities' to convince the customer to make a buying decision. But what happens when the customer still doesn't buy? What happens when you keep repeating your abilities but get no response or pulse from the customer?
Selling Against Goliath
If you sell for a smaller company that competes against the big guys, the age-old story of David and Goliath might come to mind.
Why Cold Calling Is Dead
Frank J. Rumbauskas, Jr., the author of "Cold Calling Is A Waste Of Time," explains
why our new Information Age economy has rendered cold calling obsolete and
ineffective.
Read all articles in this category
RSS feeds allow you to be notified whenever new articles are release.
|
