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Business Branding - How Character Affects Customers and Your Business Image
Do you realize there are two types of branding in every business encounter, including internet ventures? One is created and burned by you into those within your organization; the other is created by your organization, but burned ON the customer's mind and emotions.
Corporate Identity - A Rough Guide
The tabloids report the millions spent by large corporate companies on their logos as a scandal... Those small swathes of colour adorning British Airways' tail fin, ICI's letterhead or Sainsbury's checkout seem to come at a huge price.
So do these companies have too much money and not enough common sense? Are they victims of designer indulgence, or are they getting a good deal?
Power Your Word for Profit
Discovering and owning a powerful word that reflects you and your business is the true key of successful branding...
Product Positioning for Enterprise Software and Information Technology Companies
Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning. Quite the opposite, in fact. But, it's remarkable how much the properties of good positioning resemble the properties of a good lie.
Profitable Partnering
Generate more visibility and value with the right partners and methods to become your kind of customers top-of-mind choice...
How to Work with Your Graphic Designer
As a graphic designer, I can tell you something right here, right now, right off the bat without blinkingÂ….the graphic design process is a pain in the butt. From the graphic designer point of view, here's what it looks like...
Image is EVERYTHING
The absolute foundation of your small business is your image. The way potential clients and/or customers perceive your business sets the stage for the way your product or service is recognized and ultimately judged. Image is everything and it will affect your business either positively or negatively.
McDonalds Supply Chain of Potatoes
McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using the commodity exchange to get those potatoes. Starbucks is doing the same thing, but instead of having partnerships and coffee beans, they are all of in-house.
Shattering the Branding Myths
If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have tak...
Your Identity Speaks Loudly...What Are You Saying?
Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. The mistake many businesses make is to not think about it at all. Your company has a corporate identity whether you intentionally developed one or not.
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