Setting the Right Price
You don't have to have the lowest price to attract customers. In fact, underpricing can cost you customers. Attract the customers you want by pricing to reflect the value you provide.
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Adventures in Advertising and the Affect on the Brand Name
Adventures in Advertising – A real Quick Thought for Tonight
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Brand Name Identity in the Oil Business
I submit to you that Brand Name Identity in the Oil Business is just a important today as it was when Mobil Oil and McDonalds were building their brands. Perhaps in the future it may even be more so. I have often seen others using our business name and sought either injunction or stern warning.
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Branding: All My Ex's Live In...
...my senses. I know, you were thinking ‘Texas'. Well, if they do live in Texas, then it's a good thing that I live in Virginia (dodged that bullet - swish!). In fact, most of my experiences, good and bad, nestle deep in the base of my subconscious until ‘something' wakes them up. It could be the ocean air, a certain perfume, the sound of fireworks or a song, the touch, the feel of cotton, or even the taste of burnt pizza. Yup, all of these sensory experiences can...
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Santa - The Brand
Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has for generations.
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Speech on Branding from a Franchisor Founder
Building Brand Name in a Franchise, Franchisor Brand Recognition
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The Art of Successful Branding
From your name and logo to your business philosophy and corporate mission; from your advertising campaign message to your design elements; from your products and services; all that is owned, produced, stated, sold and marketed by your company falls under the broad heading of your Brand.
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Why Should I do Business With You?
It's the question that is on the minds of all our customers regardless
of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's.
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Why You? -- Professional Identity Branding
Your “brand”—reputation, integrity, performance, credentials, distinctive competencies and other important factors—shows in everything you do and differentiates you from your competition. Establish your brand up front: in conversation, in writing and in what you make people think about.
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Your Business Logo and Color Scheme
Logos and color schemes can be difficult to design, but they may make a lasting impact upon the customer. Here are some tips to help you design your own. This is especially applicable for small businesses dealing in crafts or gifts, and for website design.
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Brand Identity - Corporate Identity and Brand Value
Building brand and corporate identity
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Does Your Message Pass the Test?
Develop an effective benefit message and you're well on your way to building your company's entire marketing program. After all, you need focus to create success. Without it you can wind up expendin...
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Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
When you're all alone in the privacy of your home office, surrounded by your
computer, your phone and your business idea, have you ever asked yourself,
"Where's the line between me in my business and the business in me"?
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Trademark Your Business – Lessons Learned
Small business owners learn many lessons the hard way - through
the school of hard knocks. I recently experienced my own tough
lesson concerning the importance trademarking my business name.
Like many solo-entrepreneurs on a tight budget, the thought of
trademarking my business name was not high on my priority list.
Had I placed more importance on it, I might have saved myself
some anxious moments, not to mention a few hundred dollars in
attorney fees!
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When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field. Companies will defend any action they see as a negative to their brand.
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Brand Equity Building - Measuring Brand Value
How to measure brand equity.
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Branding - More Than Just a Statement - A Memory Scar
Draws out the importance of branding your presence through an example and then using general guidance.
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I'd Buy That: Getting A Brand Mindset
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating,
seeing, and getting. It's my favorite time of year. By now, kids are settled into
school, sweaters set free from mothballs, and it's an amazing time to... BUY.
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Not So Stationary Stationery
The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of today's busines...
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Notable News - The Branding Myth
How many times have you heard or seen advertising for a graphic design company that states they do branding?
If you think branding is a logo, letterhead or a web design with all the same look, and colours, then its true….they can “do branding”.
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Optimize Your Mailing List For Better Results
A list of customers who have previously bought from you is your most important asset. These are the customers who will provide you with return business, which is more profitable than the first sale. Are you getting the most from your customer list? There are some secrets you should know, so you can squeeze the most benefits out of your mailing list.
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Brand Extension; Going from Consumer to Commercial
What can you learn from Armor All Home Brands? Armor All gets an A + in marketing from this entrepreneur
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Brilliant Branding Builds Business
Branding is not what you say about your company and products; it's about your customers' perception of your company and products. A memorable and trustworthy brand reinforces customer loyalty. It helps them remember that your business provides the perfect solution to their problems.
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Internet Branding
Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Some are good and most are excellent, as each one helps give you ideas on setting the stage for your brand marketing objectives.
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Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don't realize is that the color you are seeing in your sleep, your p...
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