I Hate My Logo! What You Should Get For Your Money and Why
Learn how greatly the symbolic significance of your corporate identity can impact your
business. This is a guide to educate you on how an experienced designer can help you
through a project whose outcome you will need to live with for years.
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Branding – Brand Identity Guru
Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people's heads and is defined by all of that person's contacts with a company. Improving a brand is, therefore, one of the best marketing tools available because it involves your whole company and in the end, creates happier customers, more loyalty and higher marketshare.
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Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?
Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let's discuss just how bad it really is. Let's us discuss Ray Kroc, founder of McDonalds and the Father of Franchising. In this philosophical discussion let us look at history for a moment shall we?
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Extreme Makeover — Small Business Edition
Wanna be surprised, completely amazed and right in front of your eyes, see results that you've always wanted, but could not achieve yourself? Maybe it's time for an Extreme Makeover.
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Naming Names... How to Name your Business
When coming up with names for your business it seems that all the good names are taken. As there is no one miracle tonic for successful marketing, there probably is no one miracle formula for the naming of a name, either. But I think that having a process is important.
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The Big Uneasy: Clearing the Clouds of Guess
The Big Uneasy: Clearing the Clouds of Guess by W. Vito
Montone
Step by step method of getting the most out of great tools
and tactics and how to make decisions that support
success
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