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11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

13 Steps to a Slippery Slope Online Sales Letter

Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.

3 Steps To Better Sales Copywriting

Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing: You're nothing more than a salesperson. There's an old saying in the “business” that, “a...

A Quick Free 'n' Easy Content Writing Course

The way you construct web content around a pre-set skeleton.

Bullshit Avoid the use of the word Bullshit

It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when you are describing something that definitely is complete and total BS; it makes you look just as bad as what ever you are describing.

Getting Paid for Your Articles

If you've been writing web articles to help promote your business, you may also wonder if you can write articles and get paid for it.

How to Write Ad Copy that Sells

When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very different aspects of ad writing, interwoven to produce a highly effective message. Master the technique of each, and create ads that really sell!

How To Write Headlines That Get Attention

The difference between a good headline and a bad headline is the difference between success and failure in advertising. An ad for an ad. That's what a headline is. Since a headline is an ad for an ad, wouldn't you agree that writing a good headline is the most important element in copywriting?

How to Write Profitable Ads

This article discusses ways to write profitable ads.

“Super Adjectives” Boost the Power of Your Copy

Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordina...


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