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Can Honest Copywriting Succeed?
Honest copy is more effective than "hype copy" if it treats the reader as
intelligent. Readers will believe honesty but see through hype. And yet,
a good honest marketing piece can be just as captivating as hype, with
none of the negative baggage.
Five Sections of Your Copy Guaranteed To Get Read
Only about 20% of your copy is going to get read. There are some sections of your copy, however that are practically guaranteed to be seen. If you know what these are you can see your conversions increase dramatically.
Magic Words That Sell and What Words to Avoid
We all know words are powerful. Here are some of the most persuasive words to use in marketing are, according to advertising legend David Ogilvy.
Professional Writing: Six Great Reasons to Hire a Writer
Hiring a professional writer can give all of your materials greater impact. Powerful and clear copywriting will work to inform, persuade, and motivate your reader.
The Second Most Important Element of Your Ad... after the Headline
The average person who sees your ad, gives it a few seconds at best before flicking to the next ad. So when you manage to capture somebody's attention with a headline... you absolutely must follow it up with...
Freelance Writers: Double Your Income
Most freelance writers don't make the kind of money they could. Why not? Because they don't treat what they do as a serious business. A simple shift in attitude can double your income.
Freelancers Can Jump-Start Your Publicity Initiative
If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.
Is Freelance Hiring Right For You?
If you were faced with the task of hiring talented individuals to handle a huge account you just landed, are up for the task? When you consider the process of linking a project with talented professionals it can be quite daunting, leaving a business owner or manager with a major challenge. Perhaps Freelancing is the way for you!
Making a Living as a Copywriter; Freelancing Versus Agency
So You Want To be A Copywriter?
Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing.
I receive many emails from students working towards their marketing or other media degrees, asking for a few tips about securing work in the 'Copywriting Industry' I didn't realise we had an industry! If we have, it's surely a cottage industry because most copywriters are freelancers who work on their own and usually from home.
Real Estate Professionals Need You to Write for Them!
Ask yourself these questions: Are you an experienced writer? Do you want to stay at home to write? Do you want to work for yourself? Do you learn new things quickly? Are you interested in a b...
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