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What You Don't Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or association
manager. Especially when you rely too heavily on tactics
like special events, brochures and press releases to get your
money's worth.
A Blueprint for Managing your PR
OK, as a manager, your goal is to show a profit for your
business unit, or meet certain expectations of your
association membership, or achieve your non-profit's
operating objective. In each case, you'll need public
relations activity that creates behavior change among
your key outside audiences. Behavior change that leads
directly to achieving your managerial objectives.
Attention PR Shoppers!
As a business, non-profit or association manager, what do you want? Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly ...
Do You Have A Press Package?
What your press package should contain.
Don't Put Up With "Junk PR"
In public relations, junk is more about attitude and lack of understanding than a measure of quality.
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best public relations
agencies do every year?
They research and compile editorial calendars from publications
that are pertinent to their client's business.
You should too.
Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)
The fact is, the media love problems. The more problems you help clients or customers deal with, the better.
Financial Planners, Follow These Guidelines to Get Free Publicity
Two major guidelines to always remember when planning publicity.
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting your name in it won't have great impact.
Get Outsiders on Your Side
Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences. I refer to behaviors like inquiries...
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