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How Can I Break Into Cliques?
Have you ever gone to a networking function and seen THE person who you feel could help you most there, except that person is surrounded by people ALL the time? Have you ever tried to enter into a conversation with that circle of people, only to have gotten the feeling you were intruding? How do you get an audience with a person who is constantly surrounded by "gatekeepers"?
How To Achieve Success With Your Own Money Making Newsletter
Writing and publishing a successful newsletter is perhaps the
most competitive of all the different areas of mail order and
direct marketing. You can still publish newsletter through regular mail. With Internet's help, you can publish your newsletter online. You can reach hundreds of subcribers without costing any postage - it is called eZine publishing.
Maximizing Your Yellow Page Investment
Yellow Page users are the hottest of all prospects – someone who has made the decision to buy, and now is looking for a place to do it. Does your ad convince them that your business is that place?
Packaging Made Frozen TV Dinners Possible
I was saddened to hear of the passing of one of the food industry
pioneers Gerry Thomas, One of our unsung heroes credited with
invented a "package" the frozen TV dinner that literally changed
the way we eat. Never mind that it was considered by
nutritionists as a step backwards, his invention still made a
major shift in the food and food services industries...
Pamphlets and the Money They'll Put in Your Pocket
The beauty of folded up paper and how it can make you a fortune.
Questioning the Data of Demographic Off The Shelf Marketing Products
Entreprenuer launches tirade on the reality of Data base Problems in CD ROM Demographic Software.
Sell Your Name, Not Your Product
Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would probably buy it. His name is popular among the “Marketers”.
Service Marketers; How's Your Packaging?
When a shopper picks up a product in a store, what's the first thing they notice? The packaging, right? The same holds true for someone buying a service. Yet instead of a folded carton with colorful...
Successful Non-for-Profit Fundraising Letters Share Eight Qualities
You'll be encouraged to know that the art of writing effective fundraising letters can be learned. I learned it. So can you...
Target Market - 3 Big Reasons You Need To Know Yours
Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start.
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A Marketing Perspective on the Search Engine Industry
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