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Differentiate and Dominate
For you online or offline marketing and advertising efforts to be effective, you must get out of the commodity business and find your unique message.
A Successful Failure
A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point.
Brand to Sell Well
Marketing article to help understand the basics of marketing and advertising better.
Brand Warfare is More of a War than You Think
Brand Marketing Advantage, World War III. It's already started.
Branding Guru - Brand Identity Guru
Have you ever had a good brand experience? How about a bad brand experience? Is there a difference in your mind? How many people do you tell about a positive brand experience? How about for a poor brand experience?
Branding Junk Removal - He Did It, Can You?
What does it mean to be remarkable?
Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996, was operating the million dollar plus company at the age of 26, said it means, You've got to get out there and be loud and proud
You've got to stand out. You have got to have a brand that is worth remarking about.
Build Brand Identity - Brand Identity Guru
6 Easy Steps To Increase Sales and Build Your Brand Identity
Build Brand Value BIG Time
If you are planning to maintain your brand as far as you can from the dark world of commodities, why not innovate by reconsider the category in which you compete and create your own rules.
Logo-ize For Instant Identification & Increased Awareness
A Logo is a shortcut to visual identification and memory retention and the key to better communication.
Three Brand Identity Myths That Will Bring Your Business Down
Having a Brand Identity is incredibly important to your business's success. However, many business owners have some misconceptions about brand identities that can damage their businesses, and I've discussed those here.
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