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How to Work with Your Graphic Designer
As a graphic designer, I can tell you something right here, right now, right off the bat without blinkingÂ….the graphic design process is a pain in the butt. From the graphic designer point of view, here's what it looks like...
Image is EVERYTHING
The absolute foundation of your small business is your image. The way potential clients and/or customers perceive your business sets the stage for the way your product or service is recognized and ultimately judged. Image is everything and it will affect your business either positively or negatively.
McDonalds Supply Chain of Potatoes
McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using the commodity exchange to get those potatoes. Starbucks is doing the same thing, but instead of having partnerships and coffee beans, they are all of in-house.
Your Brand is Your Promise! (So What Are You Promising?)
Brands are simply the promise we make to our customers. Knowing what we are
promising will ensure we keep our clients trust, confidence and loyalty.
Your Identity Speaks Loudly...What Are You Saying?
Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. The mistake many businesses make is to not think about it at all. Your company has a corporate identity whether you intentionally developed one or not.
A good logo vs. a FABULOUS logo
If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. For example, I had a client who paid $500 for a normal-looking logo...
A Lesson in Branding from Paris Hilton
Paris Hilton may be a filthy rich celebrity brat with questionable talent, but I'll be the first to admit she's got branding down to a science.
I'm Just Starting, Why Do I Need a Logo Design?
We specialize in logo branding creations for your business. We understand that you have a limited budget and that corporate logo design isn't nessarily a top priority. Basic steps that you need to follow to create a corporate logo design that would successfully exude your corporate identity...
Logo Design - Corporate Identity Branding - Brand Identity Guru
How to develop a proper brand identity
Self-Marketing: The 'I' Focus
Self-marketing gets you where you want to go. By focusing on other people you present yourself in the best light, leaving your audience with a nice flavor of who you are. Propose networking to your new friend, invite them to know you better, by asking about them. Network your market.
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