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Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepre...
Boston Brand Building - Brand Identity Guru
MAKE BIG PLANS. Aim high in hope and work." So wrote Daniel H. Burnham in the last century. The big plans are important. They capture your vision.
Brand Extension; Going from Consumer to Commercial
What can you learn from Armor All Home Brands? Armor All gets an A + in marketing from this entrepreneur
Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, for better or worse, it drives the direction of your business.
Brand Value - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses.
Corporate Internet Branding — Branding Your Business Online
How to brand your business online to get more customers...
Is It Legal? - Indecent Naming With Tradition
When Mitsubishi launched a new car with the name "Pajero" on the Spanish market, it became obvious very soon that the name chosen was not optimal because it immediately was the subject of jokes due t...
Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don't realize is that the color you are seeing in your sleep, your p...
Types of Logos
What type of logo should you use for your company identity? Here are descriptions of the three types of logos you can choose from, and reasons why you might choose one over the other.
What the Heck is Branding and Why Should I Care?
There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! This article explains branding in simple terms, focusing on the small business owner.
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