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All About Branding

Corporate Branding...does not start at your logo and stops at your products.

Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!

Brand Building is essential for creating a profitable business. Choosing the colour behind the brand is essential. This article show why red is a winning colour for many brand and why I wear red ties as a business speaker!

Brand Equity - Brand Identity Guru

Build brand identity, brand image and brand equity

Brand Identity and the CEO

“What do the most successful brand initiatives have in common?”

Branding Advertising Agency

Tips on hiring a branding company.

Branding Junk Removal - He Did It, Can You?

What does it mean to be remarkable? Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996, was operating the million dollar plus company at the age of 26, said it means, “You've got to get out there and be loud and proud…You've got to stand out. You have got to have a brand that is worth remarking about.”

Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)

You don't think twice about a business card and letterhead logo for the visual aspect of your campaign, why not an audio logo to brand your broadcast campaign?

Corporate Branding – Don't Forget Your CDs!

Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme. Branding works!! At the same time, many companies send customers and vendors large files, proposals and presentations on CD-Rs. Since CD-Rs have become the “new and more efficient” way of exchanging important information, it would seem that more companies would find it valuable to brand their CD-Rs also.

Effective Branding...What's in a Name!

Picking a name for your company evokes emotions, good or bad. Let's take a look at 3 mergers -- implemented or possibly pending -- that resulted in the acquiring company taking the name of the company they purchased.

Extreme Makeover — Small Business Edition

Wanna be surprised, completely amazed and right in front of your eyes, see results that you've always wanted, but could not achieve yourself? Maybe it's time for an Extreme Makeover.


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