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Differentiate and Dominate
For you online or offline marketing and advertising efforts to be effective, you must get out of the commodity business and find your unique message.
A Lesson in Branding from Paris Hilton
Paris Hilton may be a filthy rich celebrity brat with questionable talent, but I'll be the first to admit she's got branding down to a science.
Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else. What is it? It is you, the consumer.
Are You Brand Worthy? Are You Brand Worthy?Â
Branding is a one hot topic, although it is wildly misunderstood. To make things
even more confusing, branding is often tossed in the same basket as marketing
which makes its application to an entrepreneur or sole-practioner even more
unclear.
Articles: The Perfect Branding Tool
Did you know that article marketing is by far the best way to build your brand while at the same time increasing your exposure?
Attract More Clients With A Brand Identity
A high-quality, professionally printed brand identity kit can make you look capable, established, and enduring.
Brand Building 101
Building your brand into a brand leader isn't easy.
Branding Article: Pepsi's Missed Brand Opportunity
I love Pepsi. It's that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it's not Coke.
Yet Pepsi has been consistently #2, and there's nothing wrong with being #2 if that's your goal. But Pepsi's goal is to be the #1 preferred brand (notice I didn't say ‘taste' – we all took the Pepsi taste test and they're still #2) with members of the eponymously titled Pepsi Generation – an age group that they seemingly...
Branding Is Not Selling Out: IT'S SELLING IN
Ever see an amazing band perform and wonder why you've never heard of them
before? Ever see an astonishing artist on the street and wonder why isn't their work
isn¹t in a gallery? Ever see an astounding independent film and wonder why people
all over the world don't know about it?
Build Brand Identity Through Product Branding
Building a product into a brand leader is not easy.
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